Type of event:
A 3 day marketing conference held in Barcelona for 170 senior personnel from across Europe.

Objectives:
The client required the Mars corporate look throughout the booking procedure. The attendees were also given a wide choice of workshop sessions and social events, as well as accommodation to be booked. The costs for different aspects of the event also had to be in euros.

Outcome:
The delegates booked via a link from Mars’ own website, delegates were able to make session/social bookings at different stages and the event manager was able to easily follow up any incomplete registrations. The event booking landing page fully matched the event’s creative scheme and even the type face throughout the booking process was the right shade of chocolate!